Why Do I Need Video and/or Audio On My Website?

Bottom Line: If your website and emails are silent, you're


leaving money on the table! Its that simple.





More and more online marketers and business owners are seeing the


light and recognizing the tremendous benefits of incorporating


multimedia into their online marketing strategy. It's a proven


fact that multimedia more easily and effectively captivates your


audience and grab's the attention of your prospects, visitors,


subscribers and customers. Time and time again research has shown


that using multimedia in the form of video and/or audio


advertisements increases conversation rates, buy rates as well as


subscription rates for a product or service.





If studies consistently show the advantage of incorporating


multimedia into your online marketing campaign, then those who


have not yet added multimedia to their advertising need to


seriously rethink and reinvent their marketing strategy.





"As traditional banner ads continue to decline in their


effectiveness...leading companies..[will turn] to streaming media


to juice up their online advertising. These initial trials are


just the beginning of what industry experts believe will be a


huge market...Streaming media has a 70% response rate for


content, a 60% response rate for advertising information, and a


49% "buy" rate for online merchandise. (Source: Hostcentric


Streaming Media: Industry Outlook)."





When you look at the above statistics put together by leading


authorities, can you really afford not to jump at the chance to


use Multimedia as an advertising strategy?





Look at it this way, without Video and/or Audio your site appears


static to the visitor and after seeing hundreds of these types of


sites, your customer becomes desensitized which is why sales


conversion rates have systematically dropped over the last couple


of years all over the Internet.





Savvy Internet Marketers know this and have already seen the


light. You'll notice that many of these "Gurus" are lending voice


to their sales copy in an effort to increase their conversion


rate and many have incorporated video into their marketing. In


essence, they are re-inventing themselves, recognizing the


tremendous power and benefits inherent in multimedia and using it


to captivate their intended audience and to convert prospects


into subscribers and customers.





Think about it...you can convince your prospect to buy your


product or service or subscribe to your ezine or newsletter much


more easily with a 3 minute video as opposed to a long winded


sales page that doesn't convey your passion for your product,


service or publication. The human voice has the power to


influence, motivate, and persuade prospects to take action with


much less resistence and reluctance.





These days there are scams all over the Internet and as a result


people are very skeptical of many sites and ultimately the


"online" business owners behind these websites. By using


multimedia in the form of video and audio messages, you leave


visitors with the impression that you are a "real" business and


someone they CAN trust.





By using multimedia, you can also communicate better with people,


specifically prospective customers, allowing you to get your


point across much easier which all leads to one end result- MORE


SALES!





There are many others benefits to speak of which include the


following:





1. Explain selling-points much more easily and clearly to


captivate your potential buyer.





2. Describe your product or service and the benefits of using it


clearly and concisely.





3. Video and Audio conveys PROFESSIONALISM and most importantly


it provides you with something that is essential in any business-


CREDIBILITY. With credibility, you can sell more of your product


or service, build that sacred opt-in list much more quickly and


convince visitors to click on a link to an affiliate program you


are advertising.





Therefore, as an increasing number of online business owners and


marketers recognize the competitive advantages of multimedia and


its power as a communication vehicle, multimedia content will


become an integral part of the web experience.





Again, the question asked is "Why do I need Video and Audio on my


Website?"





The simple answer: Multimedia is quickly becoming a necessity to


the sustainability and future of online businesses. Very soon,


all online business owners and marketers without exception will


need to incorporate multimedia into their marketing strategies to


maintain the continued existence of their online presence.





Do advertisers on TV try to sell you their products and services


by using written text?





I rest my case.








Resource Box:





Shane Kukec is a Corporate President, Trainer and Publisher


of a popular newsletter "The Intelligent Marketer" at


http://www.theintelligentmarketer.com where he shows people


how to generate a substantial income using simple and very


powerful marketing strategies. Shane's also the developer


of 2 revolutionary new products guaranteed to help explode


any business quickly and easily: (http://www.jvmining.com)


(http://www.videoaudiogenerator.com). You can reprint this


article for free on your site or newsletter but the entire


article, resource box and live links must remain intact.